Top 5 Smart Ways To Buy Real Estate Leads

5 min readJan 30, 2023

Are you tired of the old and traditional ways of finding leads for your real estate business? I guess you’ve probably already tried your best to buy leads and leverage your business with these not-so-fruitful methods. And now you’re here because you need some brand-new and successful techniques to acquire leads for your real estate business. Right?

What if I uncover some unique ways for you to have a pool of leads with the ultimate power to make massive conversions? Incredible, isn’t it?

In this article, I’m going to unlock 5 smart ways successful real estate owners use to have their desired leads.

1) Target Renters Over Homeowners:

Renters make up a significant portion of the housing market. This is because they frequently set out on a journey to find new places for themselves.

Targeting them can be an excellent way to generate leads. Here are some strategies for targeting renters:

Advertise on rental websites and apps: Place targeted ads on websites and apps where renters are actively searching for properties, such as Zillow, Apartments.com, and Rent.com.
Use social media: Use social media platforms like Facebook and Instagram to reach renters with targeted ads and posts. You can also join groups focused on renters and engage with the community to build relationships and generate leads.
Offer rental guides and resources: Create resources, such as rental guides and checklists, that renters will find valuable. Share these resources through your website, social media, and email campaigns to attract leads.
Partner with rental communities: Partner with rental communities, such as apartment buildings and complexes, to reach renters in a concentrated area. Offer your services as a real estate agent and provide them with valuable resources and information.
Host events for renters: Host events specifically for renters, such as open houses, meet-and-greets, and informational seminars. These events provide a great opportunity to engage with renters, build relationships, and generate leads.

2) Leverage the Power of Target Ads:

Targeted ads are a cost-effective way to reach potential leads. By targeting specific demographics, you can reach individuals who are interested in buying or renting a property.

Here are some strategies for using targeted ads:

Use Facebook and Google Ads: Both Facebook and Google have robust advertising platforms that allow you to target specific demographics, interests, and behaviours. Utilize these platforms to reach potential leads and drive traffic to your website.
Target high-value locations: Target ads to specific neighbourhoods and areas where you know there is high demand for real estate. This will help you reach individuals who are actively searching for properties in these areas.
Reach out with retargeting ads: Retargeting ads allow you to reach individuals who have previously interacted with your website or social media pages. This helps to maintain the visibility of your brand and services to potential leads.”
Test and refine your campaigns: Continuously test and refine your advertising campaigns to ensure they are delivering the best results. Use data and analytics to make informed decisions and optimize your campaigns for better results.
Use retargeting ads: Retargeting ads allow you to reach individuals who have previously interacted with your website or social media pages. Utilize retargeting ads to keep your brand and services in front of potential leads.

3) Develop a Strong Network with Relevant Businesses:

Networking with relevant businesses can help you generate leads and build relationships in the real estate industry.

Partnering with lenders, home inspectors, and other professionals can help you reach a wider audience and bring in more leads.

Here are some strategies for building a strong network:

Connect with local businesses: Reach out to local businesses, such as mortgage lenders, home inspectors, and moving companies, to build relationships and offer your services as a real estate agent.
Attend networking events: Attend local networking events and conferences to meet other professionals in the real estate industry. This is a great opportunity to build relationships and share leads with other businesses.
Join local organizations: Join local organizations, such as the Chamber of Commerce and the National Association of Realtors, to network with other professionals and build relationships.
Offer value to your network: Offer value to the businesses in your network by providing valuable resources, information, and referrals. This will help you build strong, long-lasting relationships with other professionals.
Collaborate on joint ventures: Collaborate with other businesses on joint ventures, such as co-branded marketing campaigns, open houses, and seminars. This will help you reach a wider audience and generate more leads for your business.

4) Create an IDX Website:

An IDX website allows you to showcase listings from multiple listing services, making it easier for potential leads to find the information they need. IDX websites are a great way to attract leads, showcase your listings, and make it easy for leads to get in touch with you.

This provides a one-stop shop for potential clients looking for property listings, as they can access information from multiple sources in one place. By having IDX integration, the agent or broker’s website becomes a comprehensive resource for real estate listings, making it easier for potential leads to find the properties they are interested in.

With IDX, agents and brokers can showcase their own listings as well as those from other agents in the same MLS. This helps to increase visibility and attract more leads as they can search for properties in one place. In addition, IDX websites often come with tools such as advanced search functions and property details pages, which can help leads quickly find the information they need.

Another advantage of IDX websites is that they allow agents and brokers to collect leads directly from their websites. By providing a form for clients to request more information or schedule a showing, the agent can quickly respond to leads and start building a relationship. This can help to increase conversions and ultimately close more deals.

5) Attract Leads with a Stunning Landing Page:

A landing page is a crucial part of your real estate marketing strategy. It’s where potential leads will land after clicking on an ad or following a link.

Make sure your landing page is visually appealing and provides relevant information to help convert leads into clients.

Here are some tips to attract leads for real estate with a stunning landing page:

Optimize for search engines: Make sure your landing page is optimized for relevant keywords and phrases that potential leads may be searching for.
High-quality images: Use high-quality images of properties and communities to showcase your listings and make a great first impression.
Clear call-to-action: Include a clear call-to-action (CTA) button or form that encourages visitors to take action, such as filling out a contact form or scheduling a showing.
User-friendly design: Ensure that your landing page is easy to navigate, with a clean and organized layout that makes it simple for visitors to find what they’re looking for.
Testimonials and reviews: Share testimonials and reviews from past clients to build trust and credibility with potential leads.
Responsive design: Make sure your landing page is optimized for mobile devices, as more and more people are using their smartphones to search for properties.
Fast load time: Ensure that your landing page loads quickly, as slow-loading pages can cause visitors to lose interest and leave.
Offer valuable resources: Provide valuable resources such as neighbourhood guides, home-buying tips, and FAQs to educate and engage potential leads.

Final Thought:

By following these five smart ways to buy real estate leads, you can grow your business and increase your success as a real estate agent. Invest in the right strategies and watch your lead list grow!